Coca-Cola's Secret is Still a Secret
February 16, 2011 By Daisy Patino

Contrary to popular belief, it is still secret.

During a broadcast of This American Life - a weekly public radio show broadcast to about 1.7 million listeners and produced by Chicago Public Media - last Friday, they claimed to have discovered the secret formula to the drink. Well, we now know that this was false.

"Our formulation is our company's most valued trade secret, and we will not be coming forward with that formula," a Coca-Cola spokesperson told The Los Angeles Times.

Even more surprising is that the producers at This American Life already knew that they had the wrong formula.

According to Time Magazine, they use the recipe they "discovered" to conduct a series of tests.

"It tastes like weird soda trying to be coke," said one woman.

Phil Mooney, Coke's archivist since 1977, couldn't agree more.

"It's sweeter and flatter than Coca-Cola. It doesn't have what we call the bite and burn that Coca-Cola has," he said.

Well, there you have it. No Coca-Cola secret formula and that means still having to pay $1.50 to get your unique daily fix of caffeine.

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